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25 Hours a Day

Building a supplement company while serving as an active duty Army infantry officer

Lessons from building a supplement company past seven figures in revenue while serving as an active duty US Army infantry officer. Underneath the stories sits one argument: there is a large gap between what you think you can do and what you are actually capable of, and the book exists to help close it. It also covers inviting and surviving hard challenges, the way entitlement holds people back, and the bootstrapped early years of the brand. An audiobook edition exists, read by the author.

Who backs it

Sorted by strength of stance

  • Nick BareRecommends

    Hybrid athlete · Bare Performance Nutrition founder

    His own book, written around building BPN while serving as an active duty infantry officer. The pitch he makes for it: there is a large gap between what you think you can do and what you are capable of, and he wants to help close it. He narrates the audiobook.

    Source: Nick Bare: 25 Hours a Day

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Book entry · notes paraphrased from cited sources, quoted excerpts copied from the transcript they link to. Not medical advice. Not affiliated with, endorsed by, or reviewed by anyone listed. How this works.