Unreasonable Hospitality
Will Guidara on how Eleven Madison Park treated the people who walked in
Will Guidara took over a struggling New York brasserie at twenty-six. Eleven years later it took the title of best restaurant in the world. He credits hospitality rather than food: finding out what a particular guest cares about, then acting on it past the point of commercial sense. Sinek published it through his Optimism Press imprint.
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Will Guidara's account of turning Eleven Madison Park around by over-serving guests. Sinek published it under his Optimism Press imprint, and on the podcast he calls himself its proud publisher. Guidara is a returning guest there and a close friend.
Source: A Bit of Optimism: AI Can Do Everything Except This, with restaurateur Will Guidara
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