Purple Cow
Godin's 2003 case for building the marketing into the product itself
Advertising has stopped doing the work, so the thing you make has to carry the message, and Godin's word for that is remarkable: literally worth making a remark about. The image is a purple cow in a field of brown ones. Short chapters run through companies that put the difference into the product rather than the campaign. It first shipped in a limited run, mailed inside a milk carton. Most readers end up using it as one question. What here would anyone bother telling a friend about?
Who backs it
Sorted by strength of stance
- Seth GodinRecommends
Author · Seth's Blog, published daily
By his own account the bestselling marketing book of its decade, built on one method: spread an idea by making the thing itself remarkable.
Source: seths.blog: Books
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Book entry · notes paraphrased from cited sources, quoted excerpts copied from the transcript they link to. Not medical advice. Not affiliated with, endorsed by, or reviewed by anyone listed. How this works.