Start with WHY
Simon Sinek's first book, on leading with purpose before product
The argument runs like this: the leaders and companies with the widest influence explain why they exist before they explain what they sell. Sinek calls the framework the Golden Circle. Why sits at the center, then how, then what. A 2009 TED talk came first, and tens of millions of people have since watched it, which is how most readers arrive at the book. Examples run from the Wright brothers to Apple. Readers who want a procedure often find a case-study tour instead, and that gap is what the follow-up book sets out to fill.
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Does it: documented as part of their own routine. Recommends: explicitly advises other people to do it. Discusses: covered it substantively without clear personal adoption; this can include criticism or disagreement.
- Simon SinekRecommends
Author · Start with WHY
The first of his books, built on the Golden Circle, and the one that turned a 2009 TED talk into a career. His site frames it as an argument. Leaders with the greatest influence all think, act and communicate the same way, and that is the opposite of what everyone else does.
Source: simonsinek.com: Start with WHY
Aimed at the same thing
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Book entry · notes paraphrased from cited sources, quoted excerpts copied from the transcript they link to. Not medical advice. Not affiliated with, endorsed by, or reviewed by anyone listed. How this works.