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The ONE Thing

Gary Keller and Jay Papasan on the one priority that makes everything else easier

A 2013 business book built around one question: what is the one thing I can do such that by doing it everything else becomes easier or unnecessary? Keller and Papasan argue that multitasking is a myth, that willpower runs down over the day, and that most goals are lost to a long to-do list rather than to a lack of effort. The practical core is time blocking for the single priority and saying no to nearly everything else. It is often the book people cite when they decide to stop trying to be good at several things at once.

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