This Is Marketing
The 2018 book that folds thirty years of Godin's teaching into one framework
Marketing here means making a change happen for a specific group of people. Ads barely come into it. The sequence: decide who it is for and what it is for, serve the smallest viable audience, then earn permission to keep talking to them. It grew out of The Marketing Seminar, an online course Godin had already run with thousands of students, so the material had gone through argument before it reached print. Positioning, pricing and status roles are the most quoted sections.
Who backs it
Sorted by strength of stance
- Seth GodinRecommends
Author · Seth's Blog, published daily
Calls it the bestselling marketing book since Purple Cow, and pitches it at strategy rather than tactics, for readers trying to work out how a culture picks up an idea.
Source: seths.blog: Books
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Book entry · notes paraphrased from cited sources, quoted excerpts copied from the transcript they link to. Not medical advice. Not affiliated with, endorsed by, or reviewed by anyone listed. How this works.