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Tribes

A 2008 book on leading a group that already wants to go somewhere

Leadership here is open to anyone willing to connect a group of people and point them at something, and the internet made forming such groups nearly free. Godin separates leaders from managers. Managers work through authority. Leaders create movement that people choose to join. Chapters are very short, closer to blog posts than essays, which suits the argument. Written in 2008, it described the factions and fandoms of online culture years before most organizations noticed them.

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  • Seth GodinRecommends

    Author · Seth's Blog, published daily

    Puts the tools of leadership in everyone's hands, on his own summary, leaving only the question of whether a person will choose to use them. He also credits it with describing fractures in the culture years before they were obvious.

    Source: seths.blog: Books

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Book entry · notes paraphrased from cited sources, quoted excerpts copied from the transcript they link to. Not medical advice. Not affiliated with, endorsed by, or reviewed by anyone listed. How this works.