Documenting the journey
Filming and publishing the work in progress, failures included, before it succeeds
Recording what you are building or training for as it happens and putting it out publicly, rather than waiting for a result worth announcing. In practice that means a camera on ordinary days: the warehouse move, the failed batch, the session that went badly. People who do it say the audience arrives for the process and stays for the person, which is a slower route than advertising but a cheaper one. It also creates a record to look back on, and a form of accountability, since quitting quietly is harder once the attempt is on the internet.
Who backs it
Sorted by strength of stance
- Nick BareDoes it
Hybrid athlete · Bare Performance Nutrition founder
Picked up a camera in 2014, on arrival at Fort Hood and two years into the company, then filmed fitness advice, diet tips, military life and the work of a new entrepreneur. That decision changed everything, he writes on his own site, and sharing every step is what built trust with customers.
Source: Nick Bare: About
Aimed at the same thing
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Habit entry · notes paraphrased from cited sources, quoted excerpts copied from the transcript they link to. Not medical advice. Not affiliated with, endorsed by, or reviewed by anyone listed. How this works.