The Dip
When to quit and when to push through the hard middle of a project
Quitting is a skill here, not a failure. Godin's complaint is that most people quit the wrong things at the wrong moment. Any project worth doing has a dip: the long stretch after the novelty has gone and before the payoff arrives. Push through and you collect what goes to whoever ends up best in a narrow field. The other shape is a cul-de-sac that never improves, and there the right move is to stop early and cheaply. Eighty pages. You can read it in a sitting.
Who backs it
Sorted by strength of stance
- Seth GodinRecommends
Author · Seth's Blog, published daily
Sums it up himself as a book about the real upsides of quitting, and about what it is worth to be seen as the best in the world at something.
Source: seths.blog: Books
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Book entry · notes paraphrased from cited sources, quoted excerpts copied from the transcript they link to. Not medical advice. Not affiliated with, endorsed by, or reviewed by anyone listed. How this works.