WHY discovery exercise
Ask a close friend why you are friends, then listen for what they say about themselves
Sit down with a friend and ask why the two of you are friends. The first answers come back as cliches, so you push. Eventually the sentences change shape, from you are always there to when I am around you I feel, and that switch is the signal Sinek tells people to listen for. Take notes. Repeat it with several friends, then look across all of them for what recurs. He advises against running it with a spouse or a family member, who is too close to give an objective view.
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- Simon SinekRecommends
Author · Start with WHY
Sit with a close friend and ask why the two of you are friends. Keep pushing past the cliches until they start describing how you make them feel. He tells people to avoid running the exercise with a spouse or a family member, since those relationships are often too close to give an objective view.
Source: The Optimism Company: Learn Simon's Simple Exercise for Finding Your WHY
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