AG1 (Athletic Greens)
Powdered greens and vitamin blend taken as a morning drink
One scoop of powder combining vitamins, minerals, greens extracts, adaptogens and probiotics, marketed as foundational nutrition insurance. It is genuinely popular with the people who take it and genuinely contested by critics, who point out that a multivitamin plus vegetables costs a fraction of the price. AG1 sponsors many of the podcasts where you hear about it, and hosts usually disclose that.
Who backs it
Sorted by strength of stance
- Andrew HubermanDoes it
Neuroscientist · Huberman Lab
Nutritional insurance on top of food, taken daily. AG1 is a longstanding sponsor of the Huberman Lab podcast and is listed on his own sponsors page.
Source: Huberman Lab: sponsors page - Rich RollDoes it
Ultra-endurance athlete · The Rich Roll Podcast
Alongside a plant-based diet it goes in daily as nutritional insurance. AG1 is a long-running sponsor of his podcast, which he discloses.
Source: richroll.com: sponsors page - Tim FerrissDoes it
Author · The Tim Ferriss Show
Puts his own AG1 use at more than a decade and treats it as nutritional insurance. AG1 is a paid sponsor of his podcast.
Source: tim.blog: podcast sponsors
Aimed at the same thing
Other entries filed under energy or longevity.
- Supplement$$$Cheap: Roughly under $50, or under $15/month.
Multivitamin
Daily multivitamin and mineral taken as a nutritional backstop
Backed by 5 of 44 stacks: 4 do it, 1 recommend it, 0 have discussed it - Supplement$$$Cheap: Roughly under $50, or under $15/month.
Vitamin D3
Daily D3 through the darker months, usually paired with K2
Backed by 5 of 44 stacks: 4 do it, 1 recommend it, 0 have discussed it - Supplement$$$Mid: Roughly $50 to $500, or up to $50/month.
NMN and NAD precursors
Nicotinamide mononucleotide or riboside, taken to raise NAD+
Backed by 4 of 44 stacks: 3 do it, 0 recommend it, 1 have discussed it - Supplement$$$Cheap: Roughly under $50, or under $15/month.
Vitamin B12
The supplement plant-based stacks here treat as non-negotiable
Backed by 2 of 44 stacks: 1 do it, 1 recommend it, 0 have discussed it - Supplement$$$Expensive: Several hundred dollars and up.
Bioniq personalized supplements
Bioniq
One daily granule formula built from your blood test results, adjusted over time
Backed by 1 of 44 stacks: 1 do it, 0 recommend it, 0 have discussed it - Protocol$$$Cheap: Roughly under $50, or under $15/month.
Resistance training
Lifting weights 2-4 times a week to build and hold muscle
Backed by 37 of 44 stacks: 32 do it, 3 recommend it, 2 have discussed it
Supplement entry · notes paraphrased from cited sources, quoted excerpts copied from the transcript they link to. Not medical advice. Not affiliated with, endorsed by, or reviewed by anyone listed. How this works.